This is a subject close to my heart especially emerging recently from an Amazonian plant medicine ceremony wherein the distinction between one's ego and soul are realized in a very pronounced manner. Taking that one step further into the realm of social media is very topical as it is timely. Are you imbibing any specific practices that curtail this very human of traits?
I'm certainly wrestling with my social media addiction at the moment. I can relate to a lot of what is mentioned in the article. Find myself checking for "likes" and "messages", the classic dopamine hit that keeps us coming back for more.
I'll delete the apps from my phone, and then reinstall when I want to mindfully use them. Even then, sometimes I find myself escaping there... 1 step at a time.